Web 2.0 vs. University Outreach in the Product Development Cycle

Note: If this post seems out of context, it's because it is. It was written for a screen capture for a section intro for this project:

http://msu.edu/~eldredl/web2/intro.swf

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Much of UOE's work--especially that of their Communication and Information Technologies unit--is on product development and dissemination. Products, of course, take many forms--Web sites like that for MSU's Year of Arts and Culture; events like the annual World Usability Day; publications like the Engaged Scholar magazine. The question under consideration here is how UOE as a whole and CIT in particular can learn from the Web 2.0 product development and dissemination cycle.